“Careers, like rockets, don’t always take off on time. The trick is to always keep the engine running.”
– Gary Sinise
Whether you’re a seasoned talent, or if you’re about to set sail into the open waters of the voice over ecosystem, you must understand your sound and capabilities…what it is you have to offer…the literal and figurative “voice” you bring to the world. You are the product you’re selling. Actually, it’s more than that. You are brand and a “vibe” that should immediately muster an emotional response in the buyer. Hopefully, it’s a response that motivates the buyer to invite you to the production party. How do you do that? Well, that’s the million dollar question, as it actually changes year-to-year. Actually, it can change month-to-month.
In today’s world of lightning fast changes in cultural trends, social media and content delivery, you need to surf the waters of change, as opposed to sinking in them. The majority of talent selling their wares to buyers are using the same resources that you have at your disposal (e.g. talent agents, social media, online advertising, websites, email, etc.) Unfortunately, the sheer volume of folks hanging out their “voice talent” shingle has created a lot of white noise that can lead to your getting overlooked or ignored by potential buyers.
Laser sharp and targeted focus is essential…the kind of focus that sends a clear message about your brand. Having a seasoned professional objectively evaluate your brand and approach to marketing is exceptionally valuable…essential to overcoming the “forest through the trees” paradigm regarding one’s perceptions of their own approach. This objective resource helps to better guide you to marketing success.
Before you toss off the mooring lines and push your marketing boat out into the open waters, your “message” has to be clear and inclusive of the essential components of your brand and sound. My goal is to help you understand and clarify your brand. First, you must decide which genre/market you’re going after (e.g. commercial, promo, animation, etc.) Then, we find the proper channels and effective messaging to use in your marketing…the best way to “speak” to the buyer in a captivating way.
My goal is to help you move forward with confidence and believe in the product (you) that you are bringing to market. If you’re not as confident as you should be, then we’ll work on honing your delivery. Once you’re ready, I’ll help you put your best foot forward, make a little noise and secure your rightful piece of real estate in the voice over world. Reach out when you’re ready and we’ll put together a consultation to help you understand where you are…and how far you can go!